SEO and PPC: How to optimize both simultaneously

[Niko Dy]

As SEO professionals, can we simultaneously use SEO and PPC for keyword research?

 

[Alexander Lim]

Yes, you can and should simultaneously use SEO and PPC for keyword research. Both, may and can offer valuable insights into search behavior.

 

[Jeff Andrews]

To begin with, you can begin with PPC campaigns to gather immediate data on which keywords perform well in terms of traffic and conversion. After that use SEO to build out content around high performing PPC keywords.