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SEO Copywriting: Balancing Keywords with Readability

Myke Byrd

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Hi guys! Copywriting is a method the practice of writing content to sell products or services, or to educate and engage consumers. Hence, how should we balance keywords with readability?
 
The goal is to provide valuable, high-quality content that answers user queries while ensuring that it is discoverable through effective keyword optimization. Always prioritize user experience and let SEO support it, rather than the other way around.
 
Your goal must make sure your content is optimized for search engines while still being engaging, natural, and easy to read for your audience.
 
Make sure the length is justified by the value it provides. Avoid fluff or overly long sentences that dilute the quality of the content.
 
The text you use for links should describe what the linked page is about and incorporate related keywords. If a reader is interested in one topic, they may want to explore more. Use internal links to guide them to other valuable content on your site.
 
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