Shoppable Content in Digital Marketing

[Evelyn Barnes]

More and more platforms have been integrating shopping features directly into content making it easier for customers to purchase products. How can it be leveraged in marketing strategies?

 

[Noan Anderson]

Yeah, I youtube and instagram post already have those features and I think it's great. It's actually surprising that it's only now becoming a feature.

 

[Lillian Carter]

More and more platforms have been integrating shopping features directly into content making it easier for customers to purchase products. How can it be leveraged in marketing strategies?

It can benefit us by streamlining the purchasing processing by creating content and highlighting their products in it.

 

[Evelyn Barnes]

Yeah, I youtube and instagram post already have those features and I think it's great. It's actually surprising that it's only now becoming a feature.

I agree, it should have been a feature long ago

It can benefit us by streamlining the purchasing processing by creating content and highlighting their products in it.

What kind of challenges will using shippable content have?

 

[Noan Anderson]

What kind of challenges will using shippable content have?

I think ensuring the experience is seamless and measuring if shoppable content is actually effective.

 

[Lillian Carter]

I think ensuring the experience is seamless and measuring if shoppable content is actually effective.

I agree, it might be good on paper but might be bad when implemented

 

[Steven Thomas]

Directly linking products to engaging content allows customers to make impulse purchases, thus increasing sales opportunities.