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Should You Prioritize Growth or Paid Ads

Eleanor Wright

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I'm deciding if to whether to focus on organic growth like SEO or put more resources into paid ads. Both seem important and would love to hear your insights.
 
Focusing on organic growth is more sustainable and builds credibility versus using paid ads.
 
It depends on the industry. ecommerce and tech have a better result of using paid ads rather than organic growth
 
If I want to combine both, how do you decide what percentage of your budget should go to paid ads?
 
It depends on the goals and stage of the business
I agree, if you're a startup business, maybe allocating 40% of your budget to pad ads to get traction to your business and scale it back and focus more on organic growth.
 
Both strategies have their merits and can complement each other, but the decision comes down to where you currently are and what you're trying to achieve.
 
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