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Using abandoned cart emails

Renee Cooper

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Dec 4, 2024
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How to use abandoned cart emails to drive conversions and engage visitors?
 
Abandoned cart emails are one of the most effective ways to recover lost sales. Remember to continuously optimize your emails through testing and track key metrics to improve your conversion rates over time.
 
You must add social proof to your abandoned cart email by including positive product reviews or testimonials. This helps to build trust and overcome any hesitation the customer may have about making the purchase.
 
Include a countdown timer showing how long the discount will last to further pressure the customer to act.
 
You can include a subtle reminder, such as free shipping or a discount code to encourage the user to complete the purchase.
 
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