Using Analytics to Track Payment Funnel and Improve SEO

[Danielle Finkleman]

How to use data from payment processing to refine your user journey?

 

[Ross Sclafani]

Use payment data to identify whether customers are likely to make repeat purchases, which can inform retention strategies.

 

[barronmike]

Payment processing data can tell you how users interact with the confirmation page. If customers don’t clearly understand their payment is successful, they might hesitate or request refunds later.