Using PPC Data to Inform SEO Keyword Strategy

[Sharon Casey]

ow to use paid search insights to discover high-performing keywords?

 

[Stan McElveen]

The key is to regularly monitor your campaigns, adjust your bidding strategy, and refine your keyword targeting based on performance data.

 

[Rob Russel]

Look for new high-performing keywords. Search term reports often reveal variations of your targeted keywords that you haven’t yet thought of. These terms might have a high conversion rate but low competition in organic search.

 

[Steven Thomas]

PPC campaigns can help you identify seasonal trends and keyword performance patterns that may not be immediately obvious in organic search data. Analyze your paid search performance over time to identify trends or patterns tied to specific times of the year, holidays, or special events.