What if a business goes viral for something it never intended to promote?

[john.millhouse]

Imagine posting a random behind-the-scenes video and having it get more attention than the actual content you made to promote your products. Would you take the opportunity to use that attention to market your business, or would you just let the viral moment happen naturally without turning it into a marketing strategy?

 

[mikeshoestore]

I'd take advantage of the attention while it's there, especially if it's bringing more people to the business. You don't always have to plan every successful post, and sometimes the unexpected ones are what make people curious about your brand. I'd just find a natural way to connect that attention to the products without forcing it too much, because turning every viral moment into an obvious sales pitch might take away what made people interested in the first place.