What is Neuromarketing?

[Kaelith Drayton]

I'm fairly new to digital marketing and I came across the word neuromarketing and I wondered what it is. Feel free to share your insights and if you have implemented it in your own campaigns

 

[Elowen Hart]

It's basically understanding consumer behavior based on how the brain responds to marketing stimuli

 

[Thorne Calloway]

It's basically understanding consumer behavior based on how the brain responds to marketing stimuli

So basically consumer behavior changes based on the colors shown in a marketing material?

 

[Kaelith Drayton]

It's basically understanding consumer behavior based on how the brain responds to marketing stimuli

That's really interesting actually, what are some neuromarketing techniques?

 

[Elowen Hart]

So basically consumer behavior changes based on the colors shown in a marketing material?

Yes, that's part of it.

That's really interesting actually, what are some neuromarketing techniques?

eye tracking and measuring brain activity to measure the responses to the marketing material.