What is the difference between organic and paid search?

[Akira Yuki]

How does SEO differ from PPC advertising?

 

[Leandro Escalona]

SEO's goal is to drive free, high-quality traffic to a website over time by making it more visible to users who are searching for relevant topics, products, or services. While PPC, involves advertising paying for visibility in search engine results or on other platforms.

 

[Ace Merlin]

SEO is best for long term growth. While PPC is for businesses who looks for immediate visibility.