What is the most effective way to choose keywords for PPC campaigns?

[Alice Carter]

I'm curious about how people choose the right keywords for their campaigns.

 

[David Brown]

I'm curious about how people choose the right keywords for their campaigns.

All of them use keyword research tools like google keyword planner for their campaign

 

[Emma Clark]

All of them use keyword research tools like google keyword planner for their campaign

Exactly, but you need to also consider intent based keywords to target the correct audience.

 

[Alice Carter]

How can I leverage demographics for better PPC targeting?

 

[David Brown]

Targeting a specific age groups, locations or other factors that align with your campaign goals