What is the Role of Humor in Marketing?

[Chloe Bennett]

I am wondering where humor fits in marketing. I know that it can easily backfire when done wrong so when do you use it and how do you use it?

 

[Matthew Carter]

I agree that it's very hard to incorporate humor correctly. I think humor should be used when it algins with your brand's personality.

 

[Grace Parker]

I agree that it's very hard to incorporate humor correctly. I think humor should be used when it algins with your brand's personality.

I agree, consumer goods and entertainment industry work well with humor.

 

[Chloe Bennett]

How to make sure that the humor doesn't offend your audience?

 

[Matthew Carter]

How to make sure that the humor doesn't offend your audience?

It's important to conduct research and test your content with different test group before launching it.

 

[Grace Parker]

How to make sure that the humor doesn't offend your audience?

I would suggest avoiding making fun of cultural or social issues.