What is the Role of Negative Keywords?

[Nathaniel White]

I'm wondering what is the role of negative keywords in PPC? I know about relevant keywords but what are negative keywords?

 

[Lucas Gray]

The words are confusing, so don't worry if you don't get it right away. So it's words that you exclude from your PPC campaigns to prevent your ads from showing for irrelevant searches.

 

[Abigail Cooper]

The words are confusing, so don't worry if you don't get it right away. So it's words that you exclude from your PPC campaigns to prevent your ads from showing for irrelevant searches.

This is it and also so you don't waster your budget on irrelevant searches

 

[Nathaniel White]

Ohhh, I see, thank you. So how can I identify negative keywords?

 

[Lucas Gray]

Look for common irrelevant terms that don't align with your products.

 

[Abigail Cooper]

Ohhh, I see, thank you. So how can I identify negative keywords?

Use tools like keyword research tools and look at the search term data you have collected.