What Should a Good Content Brief Include?

[JasFletcher]

When hiring a writer, which details prevent the most revisions? I usually include the audience, goal, examples, structure, and tone, but I’m interested in what others consider essential.

 

[i.ramirez]

I’d add the primary search intent, facts or claims that need sources, internal links to include, and a clear definition of what is outside scope. A short approval checklist also prevents subjective revisions after the draft is finished.