What's the Best Way to Approach Keyword Clustering?

[Eleanor Wright]

I've fairly new to SEO and I'm curious on how experienced marketers approach keyword clustering. I'm not sure how to execute it effectively.

 

[Jonathan Reed]

Using tools like SEMrush or Surfer SEO can automate clustering and provide insights into search intent.

 

[Amber Dale]

Before clustering keywords, you need to gather a list of relevant keywords for your business or website. Once you have a list of potential keywords, it's time to group them based on common themes or topics.

 

[Alexis Jacobo]

Start with broad, seed keywords that describe your main topics and then organize them into categories based on their semantic similarity and intent.

 

[Adam Gomory]

Ensure that the pillar page links out to the cluster pages and vice versa, creating a clear interlinking structure that boosts your site’s internal linking and topical authority.