Zero Click SEO Worth It?

[Gavin Carter]

Featured snippets are becoming the norm and they often result in no direct traffic. Is it worth it to optimize for featured snippets?

 

[Clara Harris]

I think it's worth it. It boost visibility of your website but doesn't guarantee traffic to your website.

 

[Owen Wilson]

Featured snippets are becoming the norm and they often result in no direct traffic. Is it worth it to optimize for featured snippets?

It's very worth it if you don't only consider the traffic. IT can established authority and brand recognition if you're displayed in the featured snippet.

 

[Gavin Carter]

It's very worth it if you don't only consider the traffic. IT can established authority and brand recognition if you're displayed in the featured snippet.

I see, I should also consider the other positive of being in the featured snippet. Thank you

 

[ashleydent4u]

Totally worth it! Optimizing for featured snippets might not always bring direct traffic, but it boosts your visibility big time. When your content pops up in that prime spot, it positions you as an authority, which builds trust and can lead to more clicks down the line. Plus, even if users don’t click, they’re seeing your brand, which is great for awareness. It’s all about playing the long game—snippets are like free advertising right at the top of search results!