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Are unboxing experiences worth the extra packaging cost for online orders?

T

TerynWren

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Custom branded boxes, tissue paper, and thank-you notes add about $2 per order to my fulfillment costs. Do buyers actually post about custom packaging or care enough to make it worth the expense?
 
A lot of customers do like those personalized notes or custom packagings. People appreciate the effort. It makes people remember. However, you have to weigh the cost vs price of the product. If you're selling a $5.00 product and the cost of the additional stuff is $2, then it may not be worth it. But I say for high-ticket packages (maybe for something $50 or even $100) then definitely that extra touch can make it seem personal and give your customers something to remember you by. As a general rule 3-5% of the price of the product can be spent on that.
 
I think the packaging can matter more when the product is meant to feel like a gift or something special. Even small touches like a thank-you card can make the order feel more personal without having to go overboard with the packaging.
 
fiona.bennett said:
A lot of customers do like those personalized notes or custom packagings. People appreciate the effort. It makes people remember. However, you have to weigh the cost vs price of the product. If you're selling a $5.00 product and the cost of the additional stuff is $2, then it may not be worth it. But I say for high-ticket packages (maybe for something $50 or even $100) then definitely that extra touch can make it seem personal and give your customers something to remember you by. As a general rule 3-5% of the price of the product can be spent on that.
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There are definitely customers who appreciate customized packaging. It can make the order feel a little more special, especially when the small details show that some thought went into it.
 
It depends on the product and the customer. Something expensive should provide the customer with a memorable experience so that they can share it online. Something cheap, on the other hand, I would not put any effort into.
 
Arjjun Tech company said:
It depends on the product and the customer. Something expensive should provide the customer with a memorable experience so that they can share it online. Something cheap, on the other hand, I would not put any effort into.
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Yeah, especially for something like a brand new phone or a ring, where the customer is already expecting a special experience. Spending a little extra on the packaging can make the whole thing feel more memorable.
 
fiona.bennett said:
A lot of customers do like those personalized notes or custom packagings. People appreciate the effort. It makes people remember. However, you have to weigh the cost vs price of the product. If you're selling a $5.00 product and the cost of the additional stuff is $2, then it may not be worth it. But I say for high-ticket packages (maybe for something $50 or even $100) then definitely that extra touch can make it seem personal and give your customers something to remember you by. As a general rule 3-5% of the price of the product can be spent on that.
Click to expand...
I do this sometimes too. Adding a little personal touch to the packaging makes the order feel more thoughtful and gives it a nicer personal touch.
 
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