A good domain can be worth more than the website built on it.

[tuckersmith]

Been looking around at domains lately and it’s crazy how much the right name can change the whole feel of a project. Some are short, some have history, some already have traffic — and then there are those random domains that somehow sound like a million-dollar brand.

What do you guys look for first when buying a domain: age, backlinks, metrics, keywords, or just a name that hits?

 

[emanuelleyang]

Been looking around at domains lately and it’s crazy how much the right name can change the whole feel of a project. Some are short, some have history, some already have traffic — and then there are those random domains that somehow sound like a million-dollar brand.

What do you guys look for first when buying a domain: age, backlinks, metrics, keywords, or just a name that hits?

Honestly, a fire name beats everything else for me.

 

[rochellefamous]

Honestly, a fire name beats everything else for me.

Same! If it doesn't sound like a brand, I don't even care about the metrics.

 

[emanuelleyang]

Same! If it doesn't sound like a brand, I don't even care about the metrics.

Right? Though existing traffic is pretty hard to ignore.

 

[rochellefamous]

Right? Though existing traffic is pretty hard to ignore.

Fair, but trashy backlinks are a total nightmare to clean up.

 

[emanuelleyang]

Fair, but trashy backlinks are a total nightmare to clean up.

So true. What's your first filter then—age or length?

 

[rochellefamous]

So true. What's your first filter then—age or length?

Short and pronounceable, every single time.

 

[emanuelleyang]

Short and pronounceable, every single time.

Haha, .com only or do you rock new TLDs?

 

[rochellefamous]

Haha, .com only or do you rock new TLDs?

.com if possible, but .ai and .io get a pass now.

 

[emanuelleyang]

.com if possible, but .ai and .io get a pass now.

Agreed. Exact-match keywords feel so 2010 anyway.

 

[rochellefamous]

Agreed. Exact-match keywords feel so 2010 anyway.

Right? Keyword domains are straight-up ugly!

 

[emanuelleyang]

Right? Keyword domains are straight-up ugly!

Definitely. Clean vibes over SEO junk any day.

 

[rochellefamous]

Definitely. Clean vibes over SEO junk any day.

100%. Name it right or don't build it!