Are We Being Marketed to Without Knowing It?

[frankielee]

What about when you just think about a product and it appears?

Lookalike modeling based on your demographic's macro habits.

 

[charleszsz]

What about when you just think about a product and it appears?

So the predictive data knows my cravings before I do?

 

[frankielee]

So the predictive data knows my cravings before I do?

Your behavioral cluster is shockingly predictable.

 

[charleszsz]

Your behavioral cluster is shockingly predictable.

That makes consumers sound like programmable code.

 

[frankielee]

That makes consumers sound like programmable code.

We all follow patterns. Marketers just buy the blueprint.

 

[charleszsz]

We all follow patterns. Marketers just buy the blueprint.

Does genuine word-of-mouth even exist anymore?

 

[frankielee]

Does genuine word-of-mouth even exist anymore?

Only until a brand finds a way to affiliate-link it.

 

[charleszsz]

Only until a brand finds a way to affiliate-link it.

What’s the most invisible tactic on your radar right now?

 

[frankielee]

What’s the most invisible tactic on your radar right now?

Micro-review astroturfing in niche comment sections.

 

[charleszsz]

Micro-review astroturfing in niche comment sections.

Fake third-tier comments endorsing obscure solutions?

 

[frankielee]

Fake third-tier comments endorsing obscure solutions?

Yep. "This tiny brand saved my life"—posted by a proxy agency.

 

[charleszsz]

Yep. "This tiny brand saved my life"—posted by a proxy agency.

Because people trust low-production, throwaway comments most.

 

[frankielee]

Because people trust low-production, throwaway comments most.

We weaponize authenticity because trust is a scarce resource.

 

[charleszsz]

Yep. "This tiny brand saved my life"—posted by a proxy agency.

Doesn't that burn consumer trust long-term?

 

[frankielee]

Doesn't that burn consumer trust long-term?

Only if you get caught using low-quality bots.

 

[charleszsz]

Only if you get caught using low-quality bots.

So high-quality deception is the industry gold standard?

 

[frankielee]

So high-quality deception is the industry gold standard?

Seamless integration is the gold standard. Deception is a clumsy word.

 

[charleszsz]

Only if you get caught using low-quality bots.

It feels like living in an endless infomercial.

 

[frankielee]

It feels like living in an endless infomercial.

Only if you notice the edges of the frame.

 

[charleszsz]

Only if you notice the edges of the frame.

Is anything in my feed actually organic at this point?