Do You Think Humor Works for Every Brand?

[andrewcollins.]

I’ve noticed some brands can make funny ads work really well, while others just end up feeling awkward. I guess it really depends on the product and the kind of people they’re trying to reach. Which types of businesses do you think can actually pull off humor?

 

[JamesAnderson]

Not necessarily. I think the brand should at least be direct and clear with its message, especially when using humor in an ad.

 

[DanielMorgan_]

You just have to be careful with the kind of humor you use, especially since one joke can easily be taken the wrong way by different people.

 

[amelia_marie_smarts]

You just have to be careful with the kind of humor you use, especially since one joke can easily be taken the wrong way by different people.

Yeah, especially with more sensitive topics being discussed online these days. It’s better to think things through before posting since one bad joke can seriously hurt a business.

 

[Christina_Hops]

Yeah, especially with more sensitive topics being discussed online these days. It’s better to think things through before posting since one bad joke can seriously hurt a business.

Exactly, and how a brand responds afterward matters too. Owning up to a mistake and handling criticism respectfully can go a long way in showing people what the business stands for.