Do You Track Reddit Traffic Separately?

[adrian.n]

Reddit referrals can behave differently from search or other social traffic. Do you build separate landing pages, or just tag the links and compare engagement?

 

[fiona.bennett]

I tag every Reddit link with UTMs and keep a separate Reddit segment in analytics. I’d only build a dedicated landing page when the subreddit has a very specific intent or vocabulary that the main page doesn’t address.