Hi, I'm Nessa and I'm a complete beginner! Which marketing terms tripped you up early on?

[NessaDrake]

Just made my profile today! I'm diving headfirst into learning digital marketing, but honestly, browsing through some of these threads feels like reading another language with all the CTRs, CPCs, and conversion rates. What was that one abbreviation or piece of jargon that made no sense to you when you were starting out?