How do marketers study customers who have limited access to the internet?

[andrewcollins.]

Not everyone has easy access to the internet or uses social media and online shopping regularly. In some communities, people still rely more on word of mouth, local stores, and traditional ways of getting information. This makes me wonder how businesses can reach these audiences without depending too much on digital platforms. What approaches could help make marketing more accessible to people who aren't as connected online?

 

[Patricklewis]

Reaching customers isn't always about having the biggest online presence. Some people are more comfortable getting information from people they know, visiting nearby stores, or seeing announcements within their community. That's why businesses need to understand the habits of people who aren't regularly online instead of treating digital platforms as their only way to connect. Traditional methods can still be effective when they're used in the right places and in ways that feel familiar to the audience.