How do you decide which products deserve more attention in your online store?

[hannahmiller_braids]

I used to give most of my products the same amount of attention, but I noticed that some attracted more questions and repeat orders than others. It made me realize that not every product needs the same marketing effort, especially when time and budget are limited. How do you decide which products deserve more focus in your online store?

 

[laurenaddamsdigital]

Whenever I shop online, I usually check how many people have ordered a product before deciding to buy it. A high number of orders gives me more confidence that people actually want it, especially when the reviews are also good. I feel like sellers can use that same information to identify which products are worth promoting more.

 

[Paulqagency]

I would look at the sales, conversion, and margin rates. In other words, I would choose to promote those items that are more profitable rather than the ones with the most significant traffic. I would also see which products attract the most customers and attention. I would take into consideration the supply and demand, customer preferences, and the ability to store and keep the goods in stock.