How Effective is Product Bundling?

[Harrison Blake]

I see every major online store sell bundled products and I was wondering how effective it is.

 

[Fiona Mitchell]

I see every major online store sell bundled products and I was wondering how effective it is.

It's very effective in increasing average order value. When they see a good value bundle, they are more likely to spend more

 

[Graham Foster]

It's very effective in increasing average order value. When they see a good value bundle, they are more likely to spend more

That's right and they help with moving slow selling inventory saving you space for fast moving products.

 

[Harrison Blake]

What kind of product works well for bundling?

 

[Fiona Mitchell]

What kind of product works well for bundling?

Any product that compliments each other like phone and screen protectors. Just anything that can compliment each other.

 

[Graham Foster]

Any product that compliments each other like phone and screen protectors. Just anything that can compliment each other.

or product that can enhance each other like skincare products.

 

[marketbasket]

Product bundling can actually be a really effective strategy for online stores. The benefits are that it can increase average order value, drive cross-sells, and simplify the purchasing process for customers. When done right, bundling complementary products together makes a lot of sense for the buyer.