Performance Max / Advantage+ campaigns: Are you getting sales or junk traffic?

[DerekFulton]

Automated full-network ad campaigns are easy to launch, but it's hard to see where ads are actually showing up. Have these automated campaign types delivered positive ROI for your store?

 

[Jake]

I have seen Performance Max campaigns perform exceptionally well in some accounts, and incredibly poorly in others. It’s a matter of which assets you are using, how accurate your conversion tracking is, and what data it is using. Good data can make things look wonderful, and bad data will make it look terrible. It really depends on how things are set up.

 

[JamesAnderson]

I have seen Performance Max campaigns perform exceptionally well in some accounts, and incredibly poorly in others. It’s a matter of which assets you are using, how accurate your conversion tracking is, and what data it is using. Good data can make things look wonderful, and bad data will make it look terrible. It really depends on how things are set up.

Yeah, I’ve seen that too. The results can be really different depending on how the campaign is set up and what data you’re feeding into it. Good tracking definitely makes a big difference.

 

[mikeshoestore]

The results can really vary from one business to another. I’d probably give it some time and watch the actual sales and lead quality before deciding whether it’s bringing in useful traffic or just wasting budget.