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Should beginners offer free work to gain digital marketing experience?

Joined
Sep 28, 2026
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When you're just starting out in digital marketing, it can be hard to get clients without any experience to show. Would you be willing to work for free just to build your portfolio, or would you rather find other ways to gain experience? I'm curious how other beginners approach this without undervaluing their work.
 
I don't think working for free should be the first option. Isn't that what a portfolio is for, to show potential clients what you're capable of doing? You can create sample projects to demonstrate your skills without having to work for someone without getting paid. I understand that beginners need experience, but your time and effort still have value, even if you're just starting out.
 
I'd be careful about offering free work because some clients might get used to receiving your services without paying for them. If you want to gain experience, look for small projects with reasonable rates instead. You don't have to charge a lot when you're just starting out, but getting paid, even a little, helps you learn how to handle real clients while understanding the value of your work.
 
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