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Should marketing teams have access to a company's actual profit margins?

TheodorePrice

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Oct 15, 2026
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Marketing teams usually focus on bringing in sales and making sure advertising budgets are being used effectively, but do they always know how much the business actually earns from each product? Having that information could help them understand which products are worth promoting and how much the business can afford to spend on campaigns. Would knowing the actual profit margins help marketers make better decisions?
 
I believe marketers should have access to profit margin information, at least for the products and campaigns they're responsible for. It helps them understand which products are actually worth promoting instead of focusing only on sales volume. A product might sell well but leave the business with very little profit after expenses. Having a clearer picture of the numbers can help marketing teams make smarter decisions about where to spend their budget and which products deserve more attention.
 
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