Should websites optimize for searches made by people who are researching a problem but cannot afford its solution?

[NicholasGrant7]

Not every person searching for a solution is looking to spend money right away. Some are simply trying to understand their situation, compare affordable options, or find advice they can actually use. This is especially true for things like home repairs, legal concerns, education, and healthcare, where professional services can be expensive. It makes me wonder if businesses are overlooking an important audience by focusing only on people who can afford to buy. Could offering useful information to these visitors still create value for a business, even if they never become customers?