The Ad Looks Amazing. The Results Are Terrible. Now What?

[_benjaminross_]

You’ve spent hours putting together an ad that looks polished, the copy feels right, and your team is confident it’ll perform well. A few days later, the results are nowhere near what you expected. What would you look at first to figure out where things went wrong?

 

[Damien.Sullivan]

I’d look at the numbers before making any big changes. Sometimes the smallest details can tell you more than just judging the ad based on how it looks.