What’s your strategy for upselling at checkout without annoying the shopper?

[CadenFinch]

I want to add a "Frequently Bought Together" bundle or pop-up offer right before checkout. How many upsell offers can you show before it causes cart abandonment?

 

[bianca.mendoza]

I probably would just add 1 or 2 products on the same additional offer page. If there are too many products on the page, people will just skip it over. A targetted 1 or 2 additional items is not overwhelming or bothersome to read so you might get a higher rate from people buying the extra packages.

 

[Jake]

I think upselling should be relevant and limited. That way, the customer is not overwhelmed by various irrelevant suggestions. I think once it becomes obvious that the customer is not interested, it is best to stop. Good upselling should address a specific need, while bad upselling is annoying and irrelevant.

 

[sebastianmichaelbrooke]

Keeping the upsell simple would probably work better. One relevant suggestion that actually goes with what the customer is buying feels more natural than showing them a bunch of extra offers before checkout.

 

[JamesAnderson]

I think upselling should be relevant and limited. That way, the customer is not overwhelmed by various irrelevant suggestions. I think once it becomes obvious that the customer is not interested, it is best to stop. Good upselling should address a specific need, while bad upselling is annoying and irrelevant.

I agree with this. I think upselling works better when the suggestion actually goes with what the customer is buying instead of just showing them more products for the sake of it.

 

[evanturner]

Keeping the upsell simple would probably work better. One relevant suggestion that actually goes with what the customer is buying feels more natural than showing them a bunch of extra offers before checkout.

True, it can get kind of annoying when there are too many offers popping up before checkout. One simple suggestion is enough.