What do you test first when a product page gets traffic but no sales?

[SophieR]

When a product page gets steady traffic but barely any purchases, what is your first test: price, images, copy, reviews, shipping details, or checkout friction? Do you change one element at a time or begin with a full page review?

 

[NathanielBr]

I would start by checking where the drop-off happens before changing the whole page. If people scroll and interact but do not add to cart, I would test the main image, value proposition, and price framing. If they add to cart but do not buy, shipping costs, delivery timing, or checkout friction are stronger suspects. I prefer one meaningful test at a time so the result is easier to trust.