What if businesses started measuring how many customers they successfully prevented from making the wrong purchase?

[zoeyhamilton]

Most businesses focus on how many people they can convince to buy, but what about the customers who realize a product isn't actually right for them? Being honest about what a product can and cannot do could save customers from wasting money and help businesses avoid unnecessary returns and complaints. Could helping people make better purchasing decisions be just as important as generating sales?

 

[willsolutionsinc]

I actually like this approach because not every customer who decides not to buy is a lost sale. If a product isn't suitable for someone's needs, being honest about that can prevent a disappointing experience later on. It also shows that the business cares about more than just making money from every visitor. Customers are more likely to trust a brand when they know it won't push them into buying something they don't really need.