What if online stores allowed customers to rent products instead of purchasing them?

[marcusdigitalworks]

Some products are only useful for a short time, so buying them outright doesn't always make sense. Things like cameras, power tools, formal clothes, and event equipment might only be needed for a specific occasion or project. It makes me wonder if online stores could offer rentals as another option for customers who don't want to spend money on something they'll rarely use. It sounds convenient, but businesses would also have to deal with returns, damaged items, and availability. Could renting products become a practical part of ecommerce, and what would it take to make customers comfortable with it?