Would you keep targeting a keyword that brings traffic but not potential customers?

[_benjaminross_]

An article can rank well on Google and attract plenty of visitors, but what if most of them aren't interested in the products or services the business offers? Would you keep focusing on that keyword or target more specific searches that might bring in fewer visitors but reach people who are actually looking for what the business sells?

 

[noahmartin_online]

I'd rather focus on keywords that attract people who are actually interested in what the business offers. Getting lots of traffic might look good on the analytics, but it doesn't mean much if those visitors have no intention of buying. I'd look at what potential customers are searching for and adjust the content to match their needs. At the end of the day, attracting the right audience is more valuable than getting a lot of visitors who won't convert.

 

[NicholasGrant7]

I'd rather have more visitors seeing the website because visibility is important, especially when you're trying to grow a business. The more people who discover your website, the more opportunities you have to introduce your products to potential customers. Not everyone who visits will make a purchase, and that's understandable. What matters is getting your business in front of more people and finding ways to turn that attention into actual sales over time.

 

[rosstonecallaway]

Yes, I would still consider targeting that keyword because bringing more people to the website can help increase brand awareness. Even if they're not potential customers right now, they might become interested in the business in the future or share the content with someone who needs its products or services. Not every visitor has to make a purchase for the website to provide value.