Would You Kill a Profitable Ad?

[jayonmarketing]

If an ad is profitable but its performance is slowly declining, would you keep it running or replace it before it completely burns out?

 

[DanielMorgan_]

Testing a new version alongside it seems safer than making a sudden switch. That way, you can compare the results before deciding what to do with the original.

 

[laurenaddamsdigital]

I’d keep a close eye on it first. If it’s still bringing in decent results, there’s no need to make a sudden move, but I’d have another version ready just in case.

 

[ElizabethParker]

I’d keep a close eye on it first. If it’s still bringing in decent results, there’s no need to make a sudden move, but I’d have another version ready just in case.

Me too, I’d probably keep it for now while working on a newer version. Some older ads can still work surprisingly well even after they’ve been running for a while.

 

[evanturner]

Testing a new version alongside it seems safer than making a sudden switch. That way, you can compare the results before deciding what to do with the original.

This approach works well too, especially when there's enough budget to run both versions without putting the campaign's performance at risk.

 

[willsolutionsinc]

I’d keep a close eye on it first. If it’s still bringing in decent results, there’s no need to make a sudden move, but I’d have another version ready just in case.

Having a backup ready is smart, especially since audience behavior can change without much warning. Testing small variations along the way can also reveal new opportunities before the current approach starts losing its impact.