Would You Kill a Profitable Ad?

[jayonmarketing]

If an ad is profitable but its performance is slowly declining, would you keep it running or replace it before it completely burns out?

 

[DanielMorgan_]

Testing a new version alongside it seems safer than making a sudden switch. That way, you can compare the results before deciding what to do with the original.

 

[laurenaddamsdigital]

I’d keep a close eye on it first. If it’s still bringing in decent results, there’s no need to make a sudden move, but I’d have another version ready just in case.

 

[ElizabethParker]

I’d keep a close eye on it first. If it’s still bringing in decent results, there’s no need to make a sudden move, but I’d have another version ready just in case.

Me too, I’d probably keep it for now while working on a newer version. Some older ads can still work surprisingly well even after they’ve been running for a while.