Would you rather hire a creative marketer or someone who knows how to use AI really well?

[hannahmiller_braids]

Imagine having to choose between two candidates. One has a good sense of creativity and knows how to connect with an audience, while the other is great at using AI tools to create content and make everyday tasks easier. Both bring something valuable to the table, but which skills would matter more to you when building a marketing team?

 

[clairemarketinghub]

It really depends on what I need them to work on, but if we're talking about posters, ads, or anything design-related, I'd lean toward the creative marketer. AI can definitely help, but sometimes you have to spend a lot of time figuring out the right prompts just to get the result you're looking for. You might even need several attempts before getting something usable. Having someone with strong creative skills can make that process much easier because they already know how to bring an idea to life.